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You’re not basic.

So why should your personal brand be?


Our Personal Branding for Beginners course is about to launch. This comprehensive course takes you by the hand (not literally, that’s weird) and guides you step-by-step (for real) to craft a unique, compelling personal brand.

We’re offering 50% off this $65 course if you sign up for our weekly newsletter. That’s it. No pre-purchase, no payment. Just sign up for the newsletter, where we offer more actionable advice, perks, and the latest about what works on the interwebs.

No more excuses, no more waiting. It’s time to stand out.

Start your journey now.

Your Brand Deserves More

We’re about to let you in on the world’s worst-kept secret. Ready? Here goes: Your personal brand matters. Is that your shocked face? Thought so. But it’s not enough to just know it’s important. You’ve got to act on it. Now, we could do the whole song and dance, piling on the buzzwords and industry jargon like it’s going out of style (and it is). Or we could just tell it like it is. We’ve opted for the latter.

No, we’re not going to transform you into the next big social media influencer. But, we do promise you’ll walk away with a toolbox chock-full of skills, strategies, and insights to craft an authentic and compelling personal brand that is seen and heard by the right people. All without the prerequisite of a degree in rocket science or an unhealthy obsession with kale.

Our Personal Branding for Beginners course launches on August 16, 2023. (Tick-tock, people.) And because we’re feeling generous, we’re offering a whopping 50% off for those who sign up for our newsletter within this week. Yeah, you heard that right. Half off, anytime you choose to buy the course. No pre-payment, no gimmicks, no hidden fees, no “this coupon code has expired” nonsense. 

Is This Course For You?

This course was built for recent graduates, mid-career professionals, freelancers, solopreneurs, and small business owners who want to build and maintain a stellar online presence. If you’re looking to become a digital marketing whiz or an influencer, you’re in the wrong place.

We don’t expect you to walk away with this course with a degree in marketing or HR management. This course was created for folks who don’t have time to waste on details and need actionable, proven step-by-step instructions to build a solid personal brand that yields real-world results.

The Curriculum

First, we show you the whats, whys, and hows of personal branding in the digital age, and you’ll set goals so specific they’ll feel like a dart hitting the bullseye.

Then, you’ll discover your unique brand type, learn why ethics and authenticity aren’t just buzzwords, and tailor that brand to shine for your career like a well-oiled machine.

Next, we spill the tea on online brand management tools, crucial social media platforms, and introduce you to content management systems. It’s like your Swiss army knife for personal brand management.

Then comes the dive into the sometimes overwhelming world of content – blogs, videos, podcasts, and social media galore. By the end of it, you’ll have a neat content calendar. Because organization is the crux of it all, folks.

On top of that, You’ll learn how to cultivate an online reputation so robust it can survive (almost) anything. Plus, tips to establish yourself as the go-to expert in your field.

In the meantime, we explain algorithms in a way that won’t make your eyes glaze over, show you how to keep your brand fresh as your career evolves, and offer strategies for a robust online presence. And we’ll do it all on a budget that won’t break the bank.

Finally – and just when we’ve run out of transitional words to use – you will create your master plan. You’ll develop your very own, custom personal brand strategy and a plan to get it done. Personal brand audits, content pillars, personal websites, social media branding – we cover it all.

Module 1: Introduction to Personal Brand Management

  • What Is a Personal Brand?
  • The Role of Personal Branding in the Digital Age
  • Course Overview
  • Bonus Activity: Personal Branding Goal Assessment

Module 2: Identifying Your Personal Brand

  • Introduction to Personal Brand Types
  • Identifying Your Personal Brand Type
  • Why Ethics and Authenticity Matter
  • Tailoring Your Personal Brand to Your Career Goals
  • Bonus Activity: Personal Brand Type Quiz

Module 3: Tools for Managing Your Personal Brand

  • Introduction to Online Brand Management Tools
  • Essential Social Media Platforms
  • Essential Software and Cloud Tools
  • Essential Image and Video Editing Tools
  • Introduction to Content Management Systems
  • Bonus Activity: Selecting the Right CMS

Module 4: Content Creation and Strategy

  • Introduction to Brand Strategy and Content Strategy
  • The Right Types of Content for Your Personal Brand
  • Introduction to Blogging
  • Introduction to Video Content
  • Introduction to Podcasting
  • Introduction to Social Media Content
  • Bonus Activity: Creating a Content Calendar

Module 5: Managing Your Online Reputation

  • Online Reputation and Personal Branding
  • The Role of Social Media in Online Reputation Management
  • Establishing Yourself as an Expert in Your Field
  • Monitoring and Updating Your Online Presence
  • Bonus Activity: Developing a Personal Brand Statement

Module 6: Keeping Up With the Interwebs

  • Understanding Algorithms and Changes on the Web
  • Updating Your Personal Brand as Your Career Evolves
  • Long-Term Strategies for Maintaining a Strong Online Presence
  • Building a Personal Brand on a Budget
  • Bonus Activity: Personal Brand Evolution Mapping
  • Tools and Resources

Module 7: Your Personal Branding Strategy

  • Building Your Personal Brand Strategy
  • Performing a Personal Brand Audit
  • Planning Your Content Pillars and General Topics
  • Setting Up Your Personal Website
  • Branding Your Social Media Profiles
  • Planning and Creating Content
  • Resources and Templates
  • Your Free Personal Branding Consulting Session

Subscribe to our (useful) newsletter to get 50% off this course and more!

Here’s what you get:

  • Half Off: 50% off our Personal Branding for Beginners course if you sign up before August 16, 2023;
  • Social Media Content Ideas: Weekly tips and predicted trends to boost your social media presence;
  • Blog/Vlog Content Ideas: Topic ideas, predicted trends, and tips for blog and vlog content;
  • SEO Tips: Comprehensive explanations to improve your search engine and social media rankings;
  • Toolbox Tips: Recommendations for our favorite digital marketing, content, SEO, and related tools and apps, new and old.

Last chance!

No, not really. That’s what we’re supposed to say, to give you a sense of immediacy. We’re not going to do that. Take your time. Think about it. Shop around. But, whatever you decide, get to work on your personal brand and your online presence. It’s time.